Social Listening Tools are great to measure the engagement and reactions of your activity in Social Media. The main disadvantage of these tools is that they don´t tell you exactly why certain posts have better acceptance and results than others. This could be because the majority of Social Listening Tools are not programmed to deliver […]
There have been various methods over the course of the years of trying to understand the reason behind consumers’ actions. With the most popular one being behavioral analysis, which focuses on the previous actions of consumers like their purchasing behavior or online activities. Although this process gives an indication towards consumer tendencies, are decisions just based on past behaviors?
The answer is no, your decisions are based on who you are.