Social Listening Tools are great to measure the engagement and reactions of your activity in Social Media. The main disadvantage of these tools is that they don´t tell you exactly why certain posts have better acceptance and results than others. This could be because the majority of Social Listening Tools are not programmed to deliver […]
Deep Learning, Machine Learning and Natural Language Processing are key master components of Artificial Intelligence. While Natural Language processing (NLP) is a way for computers to analyze, understand, and derive meaning from human language, Machine Learning provides to computers the capability to make predictions about the future data by creating an intuition using the past data. […]
Using Psychographics as a baseline for segmentation, marketers are able to understand the reasoning behind consumer behavior, what subconsciously drives them to purchase a product or a service.
In today’s world, as companies become more data driven, the problem can arise of becoming overwhelmed with the high volume of data they receive and/or not knowing what to do with all the data they already have
There have been various methods over the course of the years of trying to understand the reason behind consumers’ actions. With the most popular one being behavioral analysis, which focuses on the previous actions of consumers like their purchasing behavior or online activities. Although this process gives an indication towards consumer tendencies, are decisions just based on past behaviors?
The answer is no, your decisions are based on who you are.