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Challenger Brands Understand How Consumer Behaviour is Changing – Global Players Must React Fast

A sea change is underway in the world of consumer brands. The craft beer boom a decade ago showed that while the previous generation of consumers trusted the brands they knew best and convenience was king, today, people look for very different values in companies to which they pledge their loyalty.   Authenticity is now […]

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What you Need to Know About Deep Learning and NLP

Deep Learning, Machine Learning, and Natural Language Processing are key master components of Artificial Intelligence.   While Natural Language processing (NLP) is a way for computers to analyze, understand, and derive meaning from human language, Machine Learning provides to computers the capability to make predictions about the future data by creating an intuition using the past data. […]

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It´s all About the Fans

In the modern day of Big Data, there exits still a gap between Sport Clubs and their Fans in terms of Social Media activity and engagement. However, by focusing on the inner motivations and the emotions Fans have when discussing on Social Media combined with the clubs own CRM data, sports clubs can connect with […]

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